Popeyes Marinating Machine

Role: Director/Creative Director

Popeye's Chicken tasked incite with designing a social activation, highlighting their 12 hour marination process in just 1.2 minutes. To show this, we created a giant piece of fried chicken entitled:  "The Marinating Machine.” Once inside, visitors took a psychedelic video journey through worlds of chicken and spice while seated in a vibrating chair. Each participant posed for a photo before entering which later appeared in the animated video, surprising viewers with a unique experience. Afterwards, attendees were prompted to email themselves a video featuring their animated face and encouraged to share via social outlets with the hashtag: #LetThatMarinate.