iPhone
I worked on every iPhone campaign from the launch of the original to the iPhone 5. We shot everything real-time with real screens for years, meaning, if the weather was bad in Hawaii, we didn’t shoot. If traffic was bad when it needed to be good, we didn’t shoot. I produced over 90 individual spots for iPhone but one of the coolest things was having one of our campaigns spoofed on SNL in a sketch starring Jason Sudeikis.