RESUME

EXPERIENCE

Independent Consulting — 2025–Present

I advise executive leadership teams and senior creative organizations on brand strategy, narrative clarity, and creative direction during moments of evolution, growth, or repositioning.

Recent work includes advising OpenAI, Google Brand Studio, and Emerson Collective on brand narrative and creative strategy, as well as leading pitch vision and strategic direction for agencies including R/GA and 72andSunny.

Global Executive Creative Director Expedia Group (Hotels.com & Vrbo) — 2022–2025

Led global creative and brand expression for Hotels.com and Vrbo across 14+ international markets. Built and scaled internal creative teams, established global creative standards and operating models, and partnered closely with senior marketing and brand leadership to support major brand relaunch and repositioning efforts.

Executive Creative Director / Creative Director Independent — 2017–2022

Worked directly with senior leadership at organizations including Google, Disney, Netflix, The Steve Jobs Archive, Emerson Collective, Land Rover, Jaguar, Dell Technologies, Live Nation, Beats, and others.

Brought in to define brand narrative, creative strategy, and integrated storytelling approaches across marketing, product, and communications.

Executive Creative Director Incite Co., Los Angeles

Led branding and experiential creative for Disney, Toyota, and Apple. Helped scale creative department capabilities during a period of rapid growth and contributed to new business development and pitching efforts.

Group Creative Director TBWA\Chiat\Day, Los Angeles

Creative lead for Twitter and Nissan North America. Led a creative organization of 35+, relaunched Nissan’s creative approach in the US, directed Nissan’s first Super Bowl campaign in 17 years, and led Twitter’s first-ever television advertising campaign.

Executive Creative Director TBWA\Media Arts Lab, London

Senior creative leader for Apple’s European business. Led multi-market campaign adaptation and localization across Europe, helped grow the London office from 48 to 130 employees, and built a creatively driven, concept-led culture across six markets.

Group Creative Director TBWA\Media Arts Lab, Los Angeles

Creative leadership role focused on Apple’s US brand initiatives and flagship campaigns, including work recognized with Cannes Lions, D&AD, Clio, and Emmy Awards.

EDUCATION & TEACHING

Art Center College of Design — BFA, Advertising Design (Honors)

UCLA Extension — Screenwriting & Directing

The Second City, Hollywood — Screenwriting

Former Instructor, Art Center College of Design — Advanced Advertising Curriculum

RECOGNITION

Work recognized with Cannes Lions, D&AD, Clio Awards, Emmy Awards, One Show, Webbys