Arsenal Football Club

For Hotels.com’s second season sponsoring AFC, we wanted to create an authentic and own able campaign that would resonate with the fans of the North London club. We started with the creation of a hand-painted mural on Holloway rd, just steps from the stadium, featuring “Hotel Arsenal” the place where the past and present of the iconic club come together. The theme was followed by a film and a series of travel guides that came to life across Hotels dot com and Arsenal channels.