NBA-Hotel like a Pro

NBA2K Integration

We had the opportunity to build on our NBA partnership by creating a world within the popular 2K franchise. We created two playable courts, OOH billboards and even a hotel with a functioning lobby where you could get exclusive offers.

The Robe

NBA All-Star Integration

When we found out that Jaime Jaquez Jr. was going to be a part of the All-Star Game Dunk Contest, We collaborated with designer Greg Lauren to create a custom hotel robe.

My favorite review of this campaign

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